Capital has been in continuous operation since 1939, and we owe our success to a lifetime of quality partnerships with small business owners. Customer loyalty is generated in many different ways, and one of the most important is providing a consistent product or service. Tradition is important, and your customers appreciate always knowing what to expect.
No matter how large or small your office is, it’s important to set up your employees for success. This means making sure they’re trained, giving them a comfortable place to work, and providing quality office equipment. If your printers and copiers are out of date and require frequent service, their productivity and ability to take care of your clients will suffer.
Every small business owner understands the need to continue investing in the company, but when money is tight, it can be difficult to determine the areas of highest priority. After paying the employees, the rent, and the bills, there’s not always a lot left over, and it needs to be spent wisely. If your office’s equipment is still functional, making an upgrade might not seem like the best idea, but you’d be surprised at how affordable it can be to upgrade. This is particularly true if you have older office equipment requiring frequent service calls.
Capital is a family-owned company with deep roots in central Arkansas. We first opened our doors in 1939 as Capital Typewriter Company, and our first store was on Main Street in downtown Little Rock. Back then, no one knew what the future had in store for them, but they had the wisdom to know that long-term success depended on partnering with their clients, and providing legendary customer service. Over the past eight decades, we’ve also seen several manufacturers come and go. Some companies have been able to adapt to change, and some haven’t.
Most small businesses operate on razor-thin margins, and the first few years are a constant struggle to manage costs. In fact, most small businesses are extremely fortunate to keep their doors open for over five years. It’s during those times when owners are forced to make many difficult decisions for the first time. What do they truly need to survive and grow, and what’s expendable?