We live in a digital world now, and numerous businesses have come to embrace the transition to a paperless workplace. Many people still insist on keeping a hard copy of important documents, because they still don’t trust the cloud. But the cloud is actually a very safe place to store important documents, as long as the proper security protocols are consistently followed.
Small businesses have to operate with the leanest staff they can get away with in order to remain competitive. This is particularly true for the first few years of operation, but even a thriving business can’t afford to be wasteful when it comes to time or money.
Capital is a family-owned company with deep roots in central Arkansas. We first opened our doors in 1939 as Capital Typewriter Company, and our first store was on Main Street in downtown Little Rock. Back then, no one knew what the future had in store for them, but they had the wisdom to know that long-term success depended on partnering with their clients, and providing legendary customer service. Over the past eight decades, we’ve also seen several manufacturers come and go. Some companies have been able to adapt to change, and some haven’t.
There’s nothing wrong with hanging on to your company’s traditional values, because they’ve been a big part of your ongoing success. But technology has revolutionized the way we do business, and hanging on to the old ways can be very risky. If you don’t learn how to adapt, you can very quickly find yourself at a competitive disadvantage.
Even though you can find just about everything on the internet these days, many businesses still believe in direct sales. There might not be nearly as much “door to door” selling as there was a few decades ago, but many clients still prefer the personal touch of a salesman who will listen to their needs, and make specific recommendations for their business. Leave-behind sales collateral is an important part of the sales process, and a great visual aid to demonstrate higher value for a company’s goods and services. High quality color materials are less likely to get thrown away as soon as you leave, and ultimately increase your chances of getting the sale!