One of the most important, and often overlooked, parts of growing and marketing a small business is great branding. A company’s brand should be able to tell its story to prospective customers at a glance, and should inform all design decisions for sales collateral, social media, and conventional advertising. A well-branded company inspires customer loyalty, and can command higher prices for its goods and services due to the perception of higher value.
Pandemic or not, keeping a small business open is always difficult, particularly during the first few years. A great product and great service is always important, but managing costs is one of the most crucial parts of surviving the lean times. You have to be a creative problem solver, and always find ways to do more with less.
In today’s highly competitive economy, small businesses always have to find ways to tighten their belts and reduce their fixed costs. Keeping the doors open for more than five years is a huge victory, and even after a business passes the five year mark, there certainly seems to be a lot of month left at the end of the money! Finding creative ways to cut costs is absolutely essential for any business to stay consistently profitable.
Running a small business means always looking for ways to do more with less. It’s difficult to keep the doors open for more than five years, and there always seems to be a lot of month left at the end of the money. That’s why it’s so vital to identify inefficient processes and procedures and find ways to improve them. But where should you start?
We live in a digital world now, and numerous businesses have come to embrace the transition to a paperless workplace. Many people still insist on keeping a hard copy of important documents, because they still don’t trust the cloud. But the cloud is actually a very safe place to store important documents, as long as the proper security protocols are consistently followed.