Even though you can find just about everything on the internet these days, many businesses still believe in direct sales. There might not be nearly as much “door to door” selling as there was a few decades ago, but many clients still prefer the personal touch of a salesman who will listen to their needs, and make specific recommendations for their business. Leave-behind sales collateral is an important part of the sales process, and a great visual aid to demonstrate higher value for a company’s goods and services. High quality color materials are less likely to get thrown away as soon as you leave, and ultimately increase your chances of getting the sale!
When you need to create high quality documents in-house, our team at Capital is here to help! We proudly carry Kyocera multifunction printers (MFPs), which will help you create the materials you need to help you grow your business. Here are a few useful tips for using color in your sales materials:
Extend your branding-Your brand is your identity, and one of the key ways to set yourself apart from your competitors. Be sure to add your logo, and use its colors throughout your materials to create a consistent look.
Use colors strategically-The psychology of color has been studied for years, and each group of colors sends different messages. Cool colors like blues, purples, and greens are calm and relaxing, and a good fit for a day spa or vacation business. Warm colors like reds, oranges, and yellows inspire action, and are great attention-getters to announce a sale or special promotion. Neutral colors like grey and brown convey stability, and are perfect for a bank or law firm.
Learn the basics of composition-Even if you’re not a professional artist or graphic designer, there are numerous desktop publishing templates that will help you create high quality documents in minutes. Keeping your page uncluttered will increase the visual impact of the images on your materials, and learning the “rule of thirds” will help direct your prospects’ eyes to the most impactful (and profitable) areas of your materials.
If you have any questions, or would like to schedule a free consultation, contact us online, or at 501-375-1111.