High-quality printed documents and leave-behind sales collateral are a great way to increase your brand identity and the perceived value of your products and services. Whether you sell products on your website or you’re making cold calls, you have a limited amount of time to get your point across. No one wants to sit through a lengthy presentation or sales pitch, and flyers, brochures, and catalogs are a great “foot in the door” for prospective customers. Even if they’re not ready to buy right away, you’re halfway there when your catalog is too nice to throw away!

Being able to create sales collateral in-house gives you an edge over your competition, and Kyocera Multi-Function Products (MFPs) offer premium-quality imaging and best-in-class performance. Capital is ready to show you the benefits of upgrading your office machines, and we offer free consultations to help you find the right office machines for your imaging needs. These easy tips will help you get started creating high-quality materials to convert prospects into customers:

Choose a target audience-Every business owner wants to reach the widest audience possible, but your business will grow naturally if you can meet an unfulfilled need in your marketplace. If you’re using templates, it’s very easy to customize your materials for each targeted customer. Your prospective customers will be more likely to buy when they know you’re seeking them out personally.

Define the problem-Some problems are more serious than others, but they all create great business opportunities. Grocery stores and gas stations are “order takers,” and they’re competing to offer the lowest possible prices. All consumers are pressed for time, and they’ll pay almost anything to free up a few hours in their schedules. Entrepreneurs find problems no one previously knew existed and create products and services no one can live without once they become available.

Present a solution-To make the sale, you have to ask for the business. After you’ve demonstrated the value of your product, conclude with a call to action. Don’t be afraid to sweeten the deal with a coupon or a link to request a free sample of your product!

If you have any questions or would like to schedule a free consultation, contact us online, or at 501-375-1111.