How to use the science of color in branding

One of the most important, and often overlooked, parts of growing and marketing a small business is great branding. A company’s brand should be able to tell its story to prospective customers at a glance, and should inform all design decisions for sales collateral, social media, and conventional advertising. A well-branded company inspires customer loyalty, and can command higher prices for its goods and services due to the perception of higher value.

There are no one-size-fits-all solutions to branding, but it’s also not quite as difficult as you might imagine. In fact, even if you can’t afford to hire a design firm to design your advertising and sales collateral, there are plenty of easy to use desktop publishing templates available to help you get started in a matter of minutes. And when you lease a copier from Capital, you can also take advantage of the premium imaging capabilities of Kyocera Multi-Function Products (MFPs). Contact us at any time for a free consultation, and we also encourage you to think about a few things as you design your branded materials:

Warm colors are good for attracting attention, and conveying the ideas of fun and action. Red is commonly used for sales, race cars, and fire trucks. Yellow and orange serve a similar purpose, and the colors are often used together. Warm colors are good for novelty retailers and to announce sales. They might not always be the best fit for a law firm or a CPA.

Cool colors such as blue and green signify stability, nature, and relaxation. They are very popular for health spas and garden centers. Schools and offices tend not to paint their walls blue or green, because they want to stimulate children, but if you need something to establish a culture of tranquility and calmness, cool colors are ideal.

Neutral colors like greys and browns are most ideal for professional service providers and businesses seeking to project an image of gravitas and stability. Neutral colors can also augment other color palettes, and are best used in combination with at least one or two lighter colors for contrast and visual interest.

If you have any questions about a color copier lease, or would like to schedule a free consultation, contact us online, or at 501-375-1111.