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As we continue gravitating toward a paperless digital society, small business owners need to plan for the future. When the current generation of professionals begins retiring, we will soon have a workforce with much less of a sentimental attachment to physical record keeping. Newspapers and books are already on their way out, and it won’t be long before those old bulky filing cabinets are a thing of the past.
One of the most important, and often overlooked, parts of growing and marketing a small business is great branding. A company’s brand should be able to tell its story to prospective customers at a glance, and should inform all design decisions for sales collateral, social media, and conventional advertising. A well-branded company inspires customer loyalty, and can command higher prices for its goods and services due to the perception of higher value.
As if running a small business profitably wasn’t already challenging enough, the current COVID pandemic has struck a crippling blow to virtually all brick and mortar businesses. The ones fortunate enough to be surviving are having to run leaner operations than ever before, and find ways to do more with less.
