These days, few businesses have the luxury of simply answering the phone and taking orders… Direct sales continues to be a key component of small business growth. New competition is constantly entering the marketplace, and your sales team needs the right resources to keep your business competitive. Leave-behind sales materials are a cost-effective way to demonstrate higher value for your goods and services, and are an important part of the sales process.
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Document Solutions to Fit Your Needs
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Top 5 Reasons Your Sales Collateral Should Be In Color
- Printers & Copiers
- Apr 24, 2015 12:40 pm
- Written by Capital Staff
Never Run Out of Toner Again. Here’s How.
- Printing Supplies
- Apr 20, 2015 11:30 am
- Written by Capital Staff
Whether your business handles a hundred print jobs a month or a hundred thousand, there’s never a good time to run out toner in your Multifunction Printer (MFP). When you press the print button, the only thing you need to see is high quality, fully saturated color or black & white prints rolling into the tray – not a low toner warning…especially not at a time when the last toner cartridge on hand is the one holding your print job hostage.
Capital Business Machines understands, and we’ve done something about it.
Studies Show High Quality Printed Pieces Affect Emotion: The Science
- Printers & Copiers
- Apr 1, 2015 4:08 pm
- Written by Capital Staff
When we communicate, how we say things is often just as important as what we say. And any good salesman (or poker player) will tell you that we often tell people a lot without speaking at all. Learning to interpret and send nonverbal cues turns a good communicator into a great one.
The same is true with the design of printed materials. Advertisements are designed to seek out attention and generate interest. Catalogs and leave-behind sales materials highlight what you have to offer in an appealing way. When it comes to internal correspondence, your team members deserve an attractive message just as much as your customers. The bottom line is that style can be just as important as content.