These days, few businesses have the luxury of simply answering the phone and taking orders… Direct sales continues to be a key component of small business growth. New competition is constantly entering the marketplace, and your sales team needs the right resources to keep your business competitive. Leave-behind sales materials are a cost-effective way to demonstrate higher value for your goods and services, and are an important part of the sales process.

When it comes to sales collateral, you need something that won’t get thrown away like a piece of junk mail. Sales materials should be printed on quality paper, feature quality imagery, and definitely printed in color. Here are a few reasons why:

1 Colors trigger emotional responses and inspire action. Much research has been published on the psychology of color, and the findings are interesting. Cool colors like blues, purples, and greens are calm and relaxing. Warm colors like reds, oranges, and yellows inspire action. Once you’ve decided on your message, choosing the right colors is an important way to support your message.

2 Color is more informative. If you really want to showcase your product and show your clients what you truly have to offer, color sales materials will do a far better job of telling your product’s complete story.

3 Color images are more memorable. Studies have shown that consumers have higher recall of color imagery vs. black and white, and they perceive higher value for products that use color advertisements. Customers that perceive higher value are usually willing to spend more.

4 People keep colorful materials longer. Newspapers get thrown out every day, but people hang onto glossy color magazines much longer. If you create sales materials that look too good to throw away, you’re that much closer to making the sale.

5 Colors showcase your brand. You worked hard to develop a logo and color scheme for your brand, and customers need to see that brand on everything. Your brand is your identity, and that identity is what inspires customers to pick your company, not your competition.

Maybe you think you can’t afford to create high quality printed materials in-house, but the truth is that you can’t afford not to. Saving money by printing in black and white is false economy that can put your business at a competitive disadvantage. Fortunately, Capital Business Machines is here to help with high quality Kyocera color copiers and printers and many lease or purchase programs to fit your budget.

Capital Business Machines has been serving Arkansas for over 75 years, and we want to add you to our list of satisfied customers. Give us a call at (501) 375-1111, or click here, and let us help you maximize your revenue by arming your sales force with color printed materials that will make a powerful impression, and help generate new business!