There’s nothing wrong with hanging on to your company’s traditional values, because they’ve been a big part of your ongoing success. But technology has revolutionized the way we do business, and hanging on to the old ways can be very risky. If you don’t learn how to adapt, you can very quickly find yourself at a competitive disadvantage.
Your office equipment is almost as important to you as your employees, and you depend on both to take care of your clients. When your copiers and printers are down for maintenance, work can quickly back up. The resulting loss in productivity is inconvenient, and can ultimately affect your bottom line.
Even though you can find just about everything on the internet these days, many businesses still believe in direct sales. There might not be nearly as much “door to door” selling as there was a few decades ago, but many clients still prefer the personal touch of a salesman who will listen to their needs, and make specific recommendations for their business. Leave-behind sales collateral is an important part of the sales process, and a great visual aid to demonstrate higher value for a company’s goods and services. High quality color materials are less likely to get thrown away as soon as you leave, and ultimately increase your chances of getting the sale!
